In response to the Masterpiece Supreme Court decision, we’ve teamed up with the ACLU so you can easily find people who support the non-profit
Update 10/29/18: The ACLU #RightToLove Badge is back by popular demand! Just in time for the midterm elections, the badge’s return means you can find dates who will be voting in support of the same things you are. The badge will be available for the next three months.
At OkCupid, we match people over what they care about. As it turns out, the American Civil Liberties Union (ACLU) is one of those things that really matters to them. Ninety percent of the OkCupid users who responded to the question “Do you support the American Civil Liberties Union (ACLU)?” said “yes.” That’s one of the highest agreement percentages of all of our thousands of questions.
It’s not surprising that so many of our users support the ACLU. First, the non-profit does amazing work to protect all individuals’ civil rights — fighting for LGBTQ rights, women’s rights, and the rights of those who are incarcerated, to just name a few. In fact, the ACLU is currently tirelessly working on the Masterpiece case after the Supreme Court’s ruling on the LGBTQ rights case earlier this week. At OkCupid, we also have a long history of inclusion, being the first dating app to offer 22 gender and 12 orientation options.
Secondly, in today’s political climate, people care more about their dates sharing their political and social beliefs than ever before; our data shows that differing beliefs on both are the biggest dating deal breakers today. So to help the majority of OkCupid users who want to find a date looking for love (and justice), today we’re introducing the #RightToLove profile badge in partnership with the ACLU. With the recent Supreme Court decision on Masterpiece, and June being LGBT Pride Month, there’s no better time to celebrate, and fight for, everyone’s right to love.
All users in the U.S. who publicly answer “yes” to the ACLU question will receive the badge. Responses to our questions have always worked to inform our algorithm and connect people over what’s important to them, but the #RightToLove badge will make it even easier for daters to connect with other supporters. The badge not only highlights their support on their profiles, but it will also promote supporters to one another.